Sunday, September 4, 2011

How to Brand Your Bounce House Rental Business

When you make the decision to go into business renting bounce house inflatables, you want to do everything you can to make your business successful. Branding your business is a step towards that success.

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Making sure your customers know who you are and what you do is so important.

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If people do not know you are there, they won't be able to contact you and do business with you.

A lot of success will come when you start to build awareness about your business to your targeted market.

You will want to start branding your business, so that you are recognized in the crowd. You will also want to start to become familiar with people and build trust all along the way.

As we start to brand ourselves, we must give some thought as to who we are. We need to establish an identity, before we start to get the word out.

We are going to assist you by helping you answer some basic questions.

What Image do You Want to Portray?

Do you want to market your business as fun, silly, sweet, friendly, professional, happy, wild or sweet? Give some thought as to how you want to be though of as.

Decide on a couple of words that resonate with you. This will help you start to brand yourself and create a good name for your bounce house business. This type of thinking will also lead you to a logo that will help your potential clients recognize you from the crowd.

Use colors, fonts and graphics to support your concept of how you want to be thought of with in the business arena. This will help you to establish trust and credibility.

What Exactly Do You Do?

You want people to know that you rent bounce house inflatables, but you also want them to know you add fun and laughter to the lives of children. You want them to know you have excitement to rent, not just a bounce house. Your business brings joy to life, it entertains and makes memories that last forever. It is statements like these that will move people to want to rent inflatables from you.

What Makes You the Best Choice?

You want to get the word out about why you are the best person to do business with. Social proof is the best way to let people know how good you are. It is one thing for you to tell everyone how great your business is but when someone else does the talking, it becomes much more powerful. The best thing you can do is to get testimonials. When you provide good service, people will want to provide you with a testimonial. Put these statements on your website and flyers. You can even use them on your coupons.

Your testimonials might include things like, how reliable your service is, showing up on time, how clean and bright your bounce house inflatables are, how friendly and professional you are, how much fun was had by all. Also, keep these things in mind when writing any sales copy.

How Can Your Clients Find You?

Never leave out your contact information. Always provide it on everything you do. Place it on your inflatables, place it on every email you send out to clients and potential clients, make sure it is on any coupon, flyer, website ECT. Never give them a reason to look for someone else to rent a bounce house from.

How to Brand Your Bounce House Rental Business

Robin and Christine are work-at-home entrepreneurs who assist other moms that want to work from home too. Together they are creating resources that help people make a smooth transition from a job to a thriving bounce house rental business. They offer commercial inflatables at greatly reduced and offer sound business advice for the person who is just starting out. You can also get some great advice on starting your own bounce house rental business on the Bounce House Blog.

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